Tuesday, June 25, 2024

‘Company secures .2M funding for e-commerce analytics’

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Quantia, a Polish e-commerce analytics platform, has successfully raised .2 million in funding to enhance its capabilities in providing marketing solutions across various channels for companies.

As a Software as a Service (SaaS) provider, Quantia focuses on collecting and analyzing sales and engagement data from both online and offline sources. This data is then translated into actionable sales recommendations for businesses, assisting them in optimizing their marketing strategies.

The recent funding round, led by Inovo VC and Team X with investors like Ariel Finkelstein, Dominique Locher (founder of LeShop.ch), and Ben Lang, will enable Quantia to accelerate product development efforts and drive localized growth in key markets such as the UK, Nordics, Spain, and Germany.

Notable clients of Quantia include Asahi Europe, Groupe SEB, Nespresso, Procter & Gamble, as well as other prominent players in the electronics and food and beverage industries. Partner at Inovo VC, Maciej Małysz, commended Quantia’s founder, Marta, for her enterprise background and ability to secure clients even in the early stages of product development. He emphasized the trust that major retail brands have placed in Quantia as a reliable partner for their marketing needs.

Quantia’s success story exemplifies the importance of understanding market demands and leveraging data-driven insights to deliver effective marketing solutions to businesses. With the latest funding secured, Quantia is well-positioned to continue its growth trajectory and expand its reach in the competitive e-commerce analytics landscape.

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