Prime Highlights:
BetterX secured $2.3 million in a pre-Series A funding round to support its expansion into Asia, with potential exploration into the Middle East and US markets.
The company has achieved profitability in its Australian operations, paving the way for international growth.
Key Background:
BetterX, a digital asset management platform, has raised $2.3 million in a pre-Series A funding round, marking a significant step in its expansion into Asia. This funding follows the company’s successful achievement of profitability in its Australian operations. The company plans to explore new opportunities in the Middle East and the US as part of its broader international growth strategy.
Founded in 2021, BetterX offers a B2B platform that allows financial advisers to access, trade, and manage digital assets on behalf of their clients. The platform supports Web 3.0 and digital asset infrastructure, with a range of services including trading software solutions, digital asset liquidity, portfolio management, FX, investment products, and tokenization. By addressing key industry challenges such as security, asset custody, and regulatory compliance, BetterX aims to facilitate the integration of digital assets into traditional finance for institutional clients.
The capital raise was backed by existing investors, including Aura Group, which manages over $1 billion in assets and has a strong presence across Australia, Singapore, and Southeast Asia. Other contributors included Kinsey Cotton, co-founder of Tibra, and new investors such as Grand Prix Capital, Aument Capital, and notable angel investors Sabrina Tachdjian and Riaz Mehta.
Adam Switzer, co-founder and CEO of BetterX, expressed excitement about the company’s growth and investor support. With increasing institutional adoption of digital assets, BetterX is well-positioned to provide wealth managers with seamless, compliant, and institutional-grade solutions bridging traditional finance with the digital asset ecosystem.
