As retail media networks continue to expand globally, retailers are facing growing operational complexity across campaign management, targeting, reporting, and billing systems. To address these challenges, ADvendio and Kevel announced a strategic partnership designed to simplify and scale retail media operations through AI-driven automation.
The integration combines ADvendio’s retail media Revenue OS with Kevel’s API-first retail media infrastructure, allowing retailers to centralize campaign workflows and optimize omnichannel advertising operations within a unified platform. The partnership also introduces AI-powered agents aimed at improving operational efficiency and accelerating ad sales across retail media networks.
According to the companies, the collaboration enables retailers to automate critical workflows such as trafficking, forecasting, targeting, reporting, and billing while maintaining full ownership of their data and infrastructure.
“Integrating Kevel’s high-performance ad infrastructure into the ADvendio ecosystem is a game-changer for retailers looking to move beyond manual campaign management,” said Liga Bandere. “By combining our Agentic Revenue OS with Kevel’s API-first technology, we’re giving retail media networks the ability to automate the entire lifecycle—from the first draft to final billing.”
Retail media has become one of the fastest-growing segments in digital advertising, prompting retailers to seek more flexible and scalable technology stacks. The partnership positions both companies to support retailers looking to expand advertising businesses beyond traditional onsite placements into more sophisticated omnichannel strategies.
“Retail media is at an inflection point and the networks that win will be the ones that can move fast, stay flexible, and keep full control of their data and infrastructure,” said James Avery. “Together, we’re removing the friction that slows retail media growth.”
The Kevel integration will become available within the ADvendio platform as part of the company’s Spring 2026 release.
