Wednesday, July 17, 2024

‘7 Genuine Strategies to Showcase Your Brand’s Successes and Accolades’


When your organization achieves an award, it is a significant accomplishment that deserves to be highlighted. However, promoting this achievement without appearing arrogant can be a challenging task. An article discussing seven effective ways to publicize awards and achievements in a meaningful manner provides valuable insight.

Veronica Zanellato Kido, President of Kido Communications, emphasizes the importance of winning awards for both individuals and companies. Awards offer various business benefits such as increased visibility, enhanced credibility, differentiation from competitors, and improved financial performance.

According to the Best Business Awards, companies that win awards experience notable benefits. Large award-winning companies saw a 48% increase in operating income and a 37% growth in sales compared to non-award winners. Similarly, small award-winning companies experienced a 63% increase in operating income and a 39% growth in sales.

While it is crucial not to come across as arrogant or boastful, sharing news about awards and accolades is perfectly acceptable. The key is to do it in a strategic and tasteful manner. There are seven recommended ways to promote awards, such as creating a video, showcasing award logos, and encouraging employees to spread the news.

By following these suggestions, organizations can effectively publicize their achievements without sounding conceited and leverage the recognition they have rightfully earned.

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