As with many countries around the world, the US is facing a ticking time bomb with healthcare. An aging population, on top of an increase in chronic health conditions, means that the burden of care is only set to grow.
The pharmaceutical industry is poised to play an important role here, offering one way to help patients and healthcare providers manage long-term conditions with affordable treatment.
As a result, the US pharmaceutical market size was valued at $639 billion in 2024, and is predicted to reach around $1 trillion by 2033.
We can already see signs of this powerful trend taking shape in industry news stories such as Taro’s merger with Sun Pharma in January 2024, the U.S.-India Medicine Partnership in April 2024, and an uptick in FDA approvals since 2023.
However, driving results will rely on the abilities of marketing executives working in pharma. Healthcare professionals and patients have changing expectations that require sophisticated, nuanced campaigns.
To get ahead of the pack, hundreds of senior pharmaceutical marketers and customer experience experts are heading to Philadelphia this October for the 2024 Pharma CX Marketing Summit.
Pharma has entered the ‘Experience Economy’
The 2024 Pharma CX Marketing Summit is a three-day event held October 29-30 at the Hilton Philadelphia Hotel, and marks an important event in the diary for the pharmaceutical industry.
Aiming to disrupt some of the traditional event formats, the organizers have opted for a “TED-styled” Summit that will engage and immerse attendees with new strategies that place the audience and their experience at the heart of every campaign. In addition to two full tracks of panels and discussions, the summit also includes exhibits, workshops and plenty of opportunities to network.
In 2024, there will be a strong focus placed on the importance of the ‘experience economy’, which means marketing executives will need to go beyond omnichannel campaigns alone.
Some of the recurring themes this year include creating a culture that resonates with customers, the importance of connecting with healthcare providers at every touch point, and, above all, leveraging the technology that’s on the market to expertly navigate the new digital landscape of pharmaceutical marketing.
Speakers at the event will include names from some of the biggest pharmaceutical companies including Pfizer, Bayer and GlaxoSmithKline, and leading enterprises such as Prezent.
In addition, a range of marketing and customer experience experts will add to the learning opportunities at the Summit.
CEO and Founder of advanced communication platform Prezent, Rajat Mishra (featured photo) is one of these voices who will be poised to explain the benefits of audience empathy and hyper personalized content made possible in moments thanks to AI-powered tools.
To register for the event and hear from speakers like Mishra and many more, head over to the official event page.
